Date: Tuesday, March 25, 2025

Time: 12:00 PM - 01:00 PM CDT

Speakers: Chris Massaro & Rick Meadow

Are you ready to scale your firm and unlock its full potential? Join us for this insightful, free webinar, "Scaling an ABS: Strategies for Growth & Maximum ROI", where we'll explore key strategies to help you grow your ABS effectively and maximize your return on investment.
In this session, you’ll discover:

• Case Acquisition Do’s & Don’ts – Proven strategies for mass tort and single-event case generation while avoiding wasted spend and inefficiencies.
• The Emerging Torts Advantage – How early entry into new litigations secures high-ROI cases before the competition catches on.
• Brand & SEO Development for Long-Term Growth – Why an SEO-optimized, client-facing website can be your best investment for sustained case acquisition.
• Scaling an ABS Efficiently – Best practices for structuring your firm, optimizing marketing budgets, and streamlining operations for profitability.
• Hindsight & Lessons Learned – Insights from ABS experience—what we wish we had known earlier, the missteps we would avoid, and the strategies that made the biggest impact.

Whether you’re an ABS professional or just starting, this webinar will provide the tools and knowledge you need to scale efficiently and achieve maximum ROI.

Don’t miss out – Register now for free and take your ABS to the next level!

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About Speaker Chris Massaro:

As CEO of TSEG, Chris has spearheaded the company to new heights in the legal marketing industry. With over 10 years of experience with digital marketing, Chris has a strong understanding of what it takes to provide exceptional results and firm growth to attorneys. He oversees the company’s growth in its operations and sales, as well as managing key accounts for single-event and mass tort law firms - and is a frequent speaker at industry conferences and events.

Known for his sharp business acumen and strategic thinking, Chris is always looking for ways to gain an edge over competitors and stay ahead of industry trends. He believes that by offering top-notch service and innovative marketing solutions, TSEG can help law firms of all sizes to grow and thrive in a highly competitive marketplace. In his mind, if we are not innovating, our competition will, and we are left falling behind.

Under Chris’ leadership, the company has experienced significant growth and success, expanding its client base and increasing its revenue year after year. But despite his competitive nature, Chris remains committed to providing the highest level of service to each and every client, believing that a satisfied client is the key to long-term success in the legal marketing industry.

Chris spends most of his spare time with his wife, Alyssa, their adorable daughter, Brooklyn, and their two dogs Sidney & Whiskey. He enjoys watching and obsessing over his favorite teams (Green Bay Packers and Pittsburgh Penguins) as well as playing hockey. He holds a BA in Business Administration from Concordia University in Austin, TX where he played baseball for the Tornadoes. He also attended McMurry University his Freshman and Sophomore year, winning the 2008 ASC baseball championship his freshman year.

Speaking Engagements

• M&L Summit Mastermind - Oahu, HI
• National Trial Lawyers - Miami, FL
• TBI Med Legal - San Diego, CA
• MTMP - Las Vegas Nevada

About Speaker Rick Meadow

For more than three decades, Richard "Rick" Meadow has stood as a beacon of excellence in civil litigation, championing the rights of injured individuals and their families with unwavering dedication. Having served as the National Mass Tort Leader and Director of Business Development for The Lanier Law Firm, he transitioned to an Of Counsel role when he founded The Meadow Law Firm in Phoenix, Arizona in 2023. This strategic move represents the latest chapter in his distinguished legal career, while maintaining his valued relationship with The Lanier Law Firm.

ADMISSIONS

• Texas
• New York
• New Jersey
• Pennsylvania
• Arizona
• Washington, DC
• Numerous Federal Courts
• United States Supreme Court

EDUCATION

• J.D. - California Western School of Law (1984)
• B.A. - Rutgers University

AREAS OF PRACTICE

• Mass tort and pharmaceutical litigation
• Medical device liability
• Asbestos cases
• Product defect litigation
• Construction accident cases
• Medical malpractice
• Lead poisoning cases
• Motor vehicle accidents
• Premises liability matters

CAREER ACHIEVEMENTS

• Successfully tried over 25 cases to verdict
• Integral member of The Lanier Law Firm team that secured record-setting plaintiffs' verdicts in the Vioxx litigation
• Helped secure two significant jury awards recognized by The National Law Journal among the nation's largest verdicts (2002, 2003)
• Settled claims for clients in the tens of millions
• Argued appeals before the New York and New Jersey Appellate Divisions

PROFESSIONAL RECOGNITION

• Houston Lawyer of the Year, Mass Tort Litigation/Class Actions - Plaintiffs (Best Lawyers, 2022)
• Best Lawyers 2024 and 2025 - Mass Tort Litigation and Personal Injury Litigation
• New York Super Lawyers (six consecutive years)
• Texas Super Lawyer
• Lifetime Achievement Award - New York
• Martindale-Hubbell® AV Preeminent™ Rating
• Law Dragon Top 500 Lawyers in the Country
• Lawdragon 500 Leading Plaintiff Consumer Lawyers
• U.S. News and World Report's Best Lawyers

LEADERSHIP IN MASS TORT LITIGATION

MDL Leadership Positions:

• Levaquin Products Liability Litigation (MDL 1943)
• Chantix Products Liability Litigation (MDL 2092)
• Yasmin and Yaz Marketing Sales Practices Products Liability Litigation (MDL 2100)
• Zimmer Durom Hip Cup Products Liability Litigation (MDL 2158)
• DePuy Orthopaedics ASR Hip Implant Products Liability Litigation (MDL 2197)
• DePuy Orthopaedics Pinnacle Hip Implant Products Liability Litigation (MDL 2244)
• Zimmer NexGen Knee Implant Products Liability Litigation (MDL 2272)
• American Medical Systems Pelvic Repair System Products Liability Litigation (MDL 2325)
• Boston Scientific Corp. Pelvic Repair Systems Products Liability Litigation (MDL 2326)
• Propecia (Finasteride) Products Liability Litigation (MDL 2331)
• Mirena IUD Products Liability Litigation (MDL 2434) Bextra (MDL 1699)
• Zyprexa Products Liability Litigation (MDL 1596)
• Johnson & Johnson Talcum Powder Products Marketing Sales Practices and Products Liability Litigation (MDL 2738)

NOTABLE EXPERIENCE

• Congressional Testimony (2008) - Testified before the United States Congress regarding the Sunshine in Litigation Bill
• Distinguished member of The Sedona Conference
• Regular lecturer at legal forums and conferences
• Former insurance defense attorney for national insurance companies, providing comprehensive perspective on tort law

MEDIA RECOGNITION

Featured in major media outlets including:

• The New York Times
• Bloomberg News
• Reuters
• CBS
• ABC
• Wall Street Journal
• Law 360

PROFESSIONAL BACKGROUND

• Founder, The Meadow Law Firm (2023-Present)
• Of Counsel, The Lanier Law Firm (2023-Present)
• Former National Mass Tort Leader and Director of Business Development, The Lanier Law Firm
• Established and grew The Lanier Law Firm's New York office (2004)

PRACTICE PHILOSOPHY

Rick's client-centric approach combines aggressive advocacy with strategic expertise. His work has not only secured justice for individual clients but has also contributed to safer products, better medical practices, and stronger consumer protections. Through The Meadow Law Firm and his Of Counsel role with The Lanier Law Firm, he continues to uphold the highest standards of legal advocacy while fighting for the rights of those who have been wronged.